5 Ways to Use Private Label Rights in Your Business
Private Label Rights content are articles, books, video or audio that gives the purchaser the right to change the content, put their name on them and sell them. Finding and purchasing quality PLR is just the first step in the process. What in the world can you do with the content that makes sense, makes money and provides value to the end user?
Well, let’s blow past the usual:
1. Articles
2. Content for mp3 podcasts
3. Content for video
4. Blog posts
5. Compile into ebooks
6. Free giveaways for list building
Let’s get into more creative uses for PLR:
1. Membership series. Using quality PLR you can create a membership delivered through an autoresponder. The content should deliver quality information that your customers need to resolve their problems and challenges. Once the membership is set up your only responsibility is marketing.
2. Twitter and Facebook. Social marketing is a powerful way of reaching a large group of targeted and interested people. Grab a sentence from the content and post it on Twitter. Use paragraphs for updates on Facebook that link back to your content. Create a note on Facebook with tags to people who are interested in the same topic.
3. FAQ. You can create a Question and Answer page or FAQ based on the content for your website. This is an easy way to rewrite private label rights content in an original manner. How-to material ranks well in the search engines, is easily created and reads well.
4. List articles. Next to “how-to” articles, list articles are great fodder for Web 2.0 properties, Facebook pages, blogs and articles. PLR content can be rewritten and re-purposed into list articles using the research from these articles.
5. Discussion forums. Use content in your niche to post articles and content in discussion forums. This gives you a great way of adding valuable information to forums with links back to your site in an efficient and easy manner.
6. Create quizzes. Use the content to create a quiz for your blog readers or ezine. You may want to post it on Web 2.0 properties, as an article in directories or set up a quiz on Survey Monkey and publish the results.
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Confidence: The Cornerstone of Success
Successful people have common characteristics. They do not all follow the same path, or do things the same way or even have the same values.
But people who are successful take Action.
People who enjoy success make Plans.
Successful people exhibit Confidence.
Some successful people are blessed with greater insight, more talent or just more working brain cells. But for the most part, successful people are more apt to persevere, move forward and fail fast.
Back to confidence. Whether the individual has greater talent, intelligence or anything else – they will have confidence that does not emanate from those factors. It is a confidence in themselves, beyond their talents and based on their mental toughness and willingness to go above and beyond.
I love the disclaimer that Frank Kern places at the footer of his emails:
*STATEMENT OF THE OBVIOUS:
For the love of all that is holy, my results aren’t even remotely typical. I believe that the average person who buys any type of “how to” or “improvement” product (including but not limited to my own) gets little …if any results. It is my opinion that this is caused by a lack of effort (WORK) and a refusal to keep on working towards one’s goals when the
inevitable roadblock presents itself. If you buy these types of products and don’t follow through by working and sticking with it, you’re wasting your time. So if you’re considering buying something from me, know that you’re going to have to put in the effort. If you’re not willing to do that, keep your money.
And therein lies the crux of the matter. In the first part of the disclaimer he is supremely confident in WHO he is. And, by the end of the paragraph he makes it clear that his confidence is based not only on his abilities and talent but also on his willingness to work and take ACTION.
If you look at Frank’s history it is also obvious that he doesn’t let mistakes stop him. And he made some massive mistakes that cost him more money than some of us make in a year, or two, or three. But, although his reputation was damaged and Big Brother was watching carefully, he continued to make plans, move forward, take risks (good ones!) and market his talents.
And it paid off and paid off and paid off.
He capitalized on his strengths, made plans, took action and had the confidence to move forward.
What makes successful people different?
Confidence.
They know that failure leads to success when it is interpreted, changes made and another plan takes shape. They have the confidence to get up, shake the dust off and make more plans.
It is intangible but it IS attainable.
My confidence is based on the knowledge that I am following a path laid out for me. My success is measured by more than financial success – but that’s how I measure it. Confidence comes at a cost. It comes through adversity, challenges and overcoming obstacles.
Most of us are blessed with the abilities, intelligence and talents needed to overcome those obstacles. It is how you CHOOSE to use them and where you get your strength.
Choose wisely.
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Topics: Core Concepts | No Comments »
The Future of Private Label Rights
If you have been doing any kind of marketing on the Internet for more than 2 months you’ve probably heard of private label rights material.
Define: Private Label Rights: A license used for digital products that comes in different formats and usually allows the owner to re-brand the content. In general the original product can be modified, sold or repurposed.
PLR was the cornerstone of my business model for several years before I branched out a bit further. And during that time I have watched the industry use it, abuse it, pan it and literally give it away.
But where do I see the future of this product and model?
You know that the Internet runs on content. It is a content generating machine that has developed a feeding frenzy over the past several years. Google is doing their best job possible to ensure that the content provided to readers has quality, speaks to the heart of the reader, gives accurate information and satisfies their searchers.
But there continues to be marketers and people who seek a way to scam The Google. They are looking for a listing at the top of the organic searches because they know that this is where the money is.
At first this was by publishing a boat load of content and updating their blogs every 15 minutes. The Google finds them and ranks them highly because they are doing a LOT of talking.
This engendered scraping, autoblogging, article directories and a few other front door and back door options.
Today we think that The Google loves backlinks. They are moving on to social voting. But today it is backlinks.
So where does that leave PLR?
Thankfully, it means that over the next several years the quality of the content being posted, provided and sold should improve. Because The Google is looking for just that type of content. Quality. Original. Productive.
Private label rights will have to rise to the occasion. The quality will get better or it won’t rank in the search engines.
Free PLR will remain, but it will be even more useless than it is now.
You can’t make a silk purse out of a sow’s ear.
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