Next week I’m FINALLY opening the online magazine that I’ve wanted to start for the past two years. In fact, I bought the domain over a year ago, but never started putting it together. I’ll send along the information next week.
The foundation of any business, including this new magazine, is a list. And, in the process of moving forward I’ve been doing more research about list building. I’ve done webinars about building lists, posted videos and even developed video tutorials which are now inside PLR-Health-Wizard and PLR-Relationship-Wizard. But, like everything else, there is always more to learn!
The basics are the same, but here are some tweaks you can add to your arsenal.
BASIC: Build a squeeze page which gives away great information in exchange for someone’s name and email address.
TWEAK: The content you give away can be in the form of a PDF, video or infographic. It can take you a month or a day to produce. However, in research released by LeadPages, they’ve found conversions are higher with shorter content, namely infographics. In other words, give them what they want in a format they can digest in less than 5 minutes.
Of course this makes sense, since we live in a society driven by SPEED. We have the need for speed. We want Fast Company. We love fast food, fast cars and our ability to exhibit patience is almost nonexistent.
TAKEAWAY: Don’t spend weeks producing an epic ebook, spend hours producing an amazing infographic that your readers can learn from and share with their friends.
BASIC: The squeeze page should give the reader only one thing to do – well, two actually. They can optin or click away.
TWEAK: The graphics on your squeeze page can make a real difference in your conversion rates. But like everything else – you HAVE TO TEST. You can’t get away without testing your own traffic.
Although pictures of real people on the cover of books don’t convert as well as those covers without faces, it appears that squeeze pages are just the opposite. Pages with attractive women facing the optin box convert better than other graphics. Whether the target audience is men or women – pictures of attractive women seem to do better.
TAKEAWAY: Evaluate your current squeeze pages and then TEST. There is no easy way around this – you have to test your own traffic sources and target audience.
BASIC: The headline or title of your giveaway product should grab your readers and make them NEED what you have.
TWEAK: In the past we used basic templates for headlines and subject lines that had been tested over time. In fact, I have a couple of PDFs on my hard drive from marketers over the past years who gave away pages of headline and subject line templates.
Today, you can mine information from your competitors websites to give you the format of titles that work best in your particular market.
1. Know your competitors who are getting a lot of traffic.
2. Go to Buzz Sumo and enter in the URL for the website.
3. Buzz Sumo gives you the top popular posts and the headlines used. You’ll see how many times it was shared across different social media outlets as a means of estimating the popularity of the post.
TAKEAWAY: You can use the pro version for more information, but in the beginning the free version will give you what you’re looking for – a TEMPLATE for a title that works in your market.
NEVER copy the title – but this information is gold when it comes to what your market is looking for.
BASIC: You need a way to contact people – do you ask for name and email, just email or do you ask for even more information.
TWEAK: You’ll grow a list faster asking for just email. You’ll have a more responsive list asking for name and email – because people are more vested when they give you a name. If you don’t deliver good content you lose that relationship and the list of people becomes less responsive.
Your list is made up of PEOPLE. They read emails the same way you do. They respond to your tone and your information the way that you would if you received it. They dont want to get a perpetual pitch unless they are completely new to the landscape and have a problem with Shiny Object Syndrome.
TAKEAWAY: The more you ask for in the optin the lower the number of people who subscribe and the higher the response rate. You can also do a two step optin process – asking for the email only in the optin box and on the next page asking for the name and another piece of information with the promise of something great on the other side. Once people have given you their email address and clicked “Send the Report” they are more likely to give you one or two other pieces of information.
BASIC: Once someone is on your list, you have to communicate. Don’t be afraid to send out an email to your readers; they joined because they want to hear from you.
TWEAK: Although basic, it’s important to find your voice in your letters, ezines, newsletters, articles, posts, videos, podcasts and any other way you find to share your content. People need to identify who you are by the way you communicate with them.
TAKEAWAY: Write, write, write. There is no getting around the need to know how to write to your audience. Private label rights content should improve the process, make it go faster and give your research to base your conclusions – but it will never take the place of knowing how to write your thoughts in a way that others enjoy and can identify with.
BASIC: Your online business is based on the size of your list. This is really basic. Without a list you spend your time,energy and money marketing to an audience who may never buy from you. People have to get to know you and trust that you are being honest and authentic with them. They can’t do that if they read something from you once in a blue moon.
TWEAK: You have to grow a list to be successful. Focus on that number each and everyday. Don’t allow the knowledge that your list is the foundation of your business to be swept away by website design, product development or developing partnerships.
TAKEAWAY: Keep 3 numbers front and center in every day. You should know the number of people on your list in the morning, the number you want to add ot the list that day and the total number you want at the end of the day. Remember, you’ll also have some people who drop off your list, so the first and the second number added together don’t necessarily equal the third number.