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Does PLR Deserve a Bad Reputation?
Five years ago when I began working online I made a discovery . . . private label rights (PLR).
One of the things I do best is massive content creation but I quickly found that using well written Private Label Rights allowed me to create articles, ebooks and special reports more quickly and with less effort.
But then I made another discovery – once the goldmine was discovered, it was polluted.
I think you know what I mean . . . the first PLR products were well written, had accurate research and the creators were proud of what they created. Within months it seemed memberships were sprouting up delivering thousands of articles each month.
If these were all original articles there would be little to no profit margin. But they weren’t original and if they were they were written by authors who used English as their second language. The quality was poor. And most of them were useless.
Another criticism of PLR is that if more than one person uses it – it suddenly becomes duplicate content. The fear over losing search engine ranking, coupled with poor quality led many potential users to run in the opposite direction.
Enter software for end users that “spun” the content “quickly and easily” so that each article was uniquely yours. These spinners used a thesaurus to replace words – nothing magical about it. The end result wasn’t magical either – most of the time these early versions created content that wasn’t readable.
The newest SEO information is that PLR doesn’t create an issue with duplicate content. Google talks about this issue on their blog. The bottom line is that duplicate content is incredibly important on your own site and the sites that publish the original content first get higher ranking in the search engines. HOWEVER, having the same content doesn’t get you banned, just ranked lower for the page with content that is published first elsewhere – and isn’t that fair?
In my estimation PLR doesn’t deserve any kind of bad reputation. I believe the creators who pump out garbage deserve the bad reputation. I know that when I find quality PLR it makes my job easier and faster.
But only you can be the judge.
Multiple Niches at Private Label Central
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