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Do You Have To Rewrite Your PLR?
I must get this question at least once a week from new members.
The stink about duplicate content has created a race among software developers to produce content spinners – or little pieces of software that access large data bases of words which are substituted within the article. In other words, the software asks you to make a choice from a thesaurus that can replace some of your words in the article.
Unfortunately, unless you spend a good deal of time on this process the article comes out reading like a robot wrote it.
So – if most content spinners are worthless (as far as saving time or doing the rewriting on autopilot) what do you do about duplicate content?
Well, the other day I touched on the whole concept of duplicate content. If you missed it, Google (on their blog) answered that very question. The bottom line is that duplicate content found on your own site can result in the entire site losing ranking. But, duplicate content found between sites will result in the content that was published first being ranked higher in the search engines – and only for the page where the ‘duplicate’ content was found.
If duplicate content isn’t an issue do you have to rewrite any private label rights content you purchase?
The answer to that question is found in your end use. In other words, if you intend to syndicate the content through article directories you’ll want to differentiate the content you provide from others. And, most article directories aren’t happy when they serve up the same article with different authors to their readers. This reduces the quality they provide.
However, if you intend to use the research and content for ezines, blog posts, special reports or podcasts then keeping the majority of the content the same is not an issue.
Most good PLR is written without a personality or voice so that the end user can insert their own brand of humor, introduction or conclusion quickly and easily. Making those small additions so your readers get to know you better is usually the only changes you need to make.
The ultimate choice of whether you keep PLR the same or rewrite it is based on HOW you intend to use it and one other factor . . . What are the terms of use or terms and conditions placed on the content by the original author? Don’t make the mistake of keeping the content the same if the seller insists that it must be changed. Take the time to read the terms and conditions.
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