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What is Health Marketing?
Because I produce health, wellness and fitness PLR for members at PLR-Health-Wizard I have a significant interest in the specific marketing tactics that go in to making money in this field. The fact that the health and wellness niche is a multibillion dollar industry is undisputed.
In fact, one market in the health and wellness field is one of the largest markets sold online or offline for many decades – self-development/personal development. And that is just ONE. The online searches for topics in weight loss, weight training, and nutrition number in the millions each month.
And these topics are evergreen – which means that there are people every day who are looking for information about these issues.
If you have been marketing anything online for more than 10 days you’ve probably run across the niche of Internet Marketing, or the information required to sell other people physical products or information using the Internet as a marketing tool. This market has their language, beliefs and customs.
The same is true for those who are marketing in the heath and wellness field – and that niche is Health Marketing.
In fact, even the CDC (Center for Disease Control and Prevention) has a definition and description for Health Marketing that is so extensive that it requires 5 bullet points! The exact definition is as follows:
Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations (CDC, 2005)
Breaking down all the marketing and health speak it essentially means that it is a way of marketing health information to a group of people in order to increase their ability to care for themselves and improve their health. But the information and interventions (can be physical products) are marketed in a way that makes sense to the customer population you are targeting.
Health marketing isn’t new to me or to some of my members inside PLR-Health-Wizard but it does seem to be like talking to Greek to some marketers. So . . . after months of contemplating my navel I decided it was time to offer some of these tips and tricks to my members who were struggling with exactly HOW to market their information and physical products.
As my 6 year old would say, “It is coming soon to a theater near you!”
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