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Why Practice Health Marketing?
The practice of health marketing is really nothing more than deciphering the exact turn of phrase that works for your particular market.
Well . . . that might be a BIT simplistic – but still sums up the overall gist of the thing.
One question that I’ve been asked is WHY marketers should change their tactic for this particular market, HOW they should change and WHEN those changes should appear on their pages. The why may actually be the easier of the three to answer, even though it is more theoretical than practical.
The simple answer is that the better you practice this type of marketing the greater your merchant account grows. In other words, health marketing affects not only advertising but also copy writing and conversions. And, while the strategies and techniques are based on traditional marketing theories the outcome should include information that speaks to the needs, values and methods of exchanging information in this particular market.
For those who have been practicing in the field of medicine or holistic medicine this may seem second nature. But there are more than nurses, dentists, doctors and chiropractors who want to market their information online. (It is impossible to list all of the positions in medicine which have a familiarity and knowledge that would lend itself to this marketing – forgive me for leaving them out.)
What about the marketer whose background is IT and who wants to work in the health and wellness niche because it interests him, it is his passion, his mother was sick and he did months of research on her disease, or he is suffering from a medical illness that placed him on disability and working from his computer at home is a possibility. Or the myriad of other reasons that people are intrigued by the health and wellness market.
Should these people be shut out of marketing tactics and strategies that would improve their list building, conversions and bottom line?
I don’t think so. Three years ago I started PLR-Health-Wizard and in that time I’ve noticed that there are two groups of people. One group is well versed in marketing and easily converted their knowledge to health marketing and the other group either had marketing knowledge or didn’t but couldn’t market successfully in health and wellness.
This needed to change. So I am in the process of publishing some of the tactics and strategies needed to gain a foothold (and then some!) marketing information and physical products in the health and wellness niches. I’m still working out the details but it should be available in the next several weeks.
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